The Great Internet Challenge:
How to Get Your Business Found on the Web

by Patsi Krakoff, Psy.D. and Denise Wakeman

Your #1 Web Challenge: Getting More Visitors and Boosting Your Conversion Rate!

OK. Your business has a website. Now what?

That “If you build it, they will come” line from the movie Field of Dreams doesn’t necessarily hold for Internet entrepreneurs!

Like millions of other small business owners and professionals, you’re discovering that having a website doesn’t easily translate to greater profits. How do you attract more visitors to your site and turn these “window shoppers” into paying customers?

You may not have a big budget (or any budget) for building an optimized website. You may have little time to handle online marketing, and not know how to do the technical tasks required.

Like many professionals, you may wear both the marketing and technology hats in your company.

Even with staff to help, you have to know what to do, and where to spend your time, energy, and money when it comes to creating an effective online marketing plan.

Fortunately, new tools exist today that let you build and present an effective Internet site--one that rivals those of much larger companies--at a fraction of the investment and with minimal effort.

This white paper examines some of the marketing challenges that small web-based businesses must overcome in order to survive and thrive in a very crowded field.  

And it introduces you to an economical and professional solution for your online marketing.

Common Online Marketing Woes

The Internet marketplace is a competitive arena. There are many reasons why this is true, but the main reason is the size of the Internet: Today’s worldwide web is an elaborate grid of millions of websites and businesses, all competing for the attention (and dollars) of millions of web visitors.  

When surveyed about their websites, many business owners had comments like these:

• "It doesn’t get enough traffic."

• "We just need to revise it, but it’s expensive."

• "We need to update it, but the web designer is never available."

• "We don’t have the money right now to invest in search engine optimization."

• "We like our website, but it never gets us any clients."

With a marketplace as large as the Internet, it’s a constant challenge to find better, more effective ways to capture the attention of the right people: your future clients.

Small businesses and independent professionals find part of their challenge lies in competing with bigger businesses that have more resources to market and make an impact. Minimal marketing budgets and few people on staff means you have to manage your Internet marketing strategies yourself.

Sure, it seems daunting at first.

But here’s the good news: A small business does not have to surrender to big business. Small businesses are very capable of competing with the big guys.

You just have to know how to do it.

If you like what you have read so far and are interested in reading this paper in its entirety, all we ask is that you  complete the form below and you will receive the paper  immediately.